Saturday, February 4, 2017
Thursday, March 10, 2011
five Google Website Optimizer Tips for Effective Testing
Low conversion rate is the most common and most difficult problem which almost every online marketer has to face. According to various studies, the average conversion rate for most of the ecommerce websites is 2-3 percent i.e. Only 2 to 3 out of 100 visitors converts into customers. But thanks to high SEO competition and ever increasing PPC costs more and more internet marketers are now focusing on conversion rate optimization to enhance the overall conversion rate of their campaigns and to keep them profitable.
Here in this article we’ll cover some tips on how you can use Google Website Optimizer to improve the conversion rate of your website. Google website optimizer is Google’s free web testing and optimization tool that helps you to test different versions and designs of your page. Learn more about GWO (Google Website Optimizer). Now let’s look in to the tips below.
1. Segmenting visitors according to their source
Traffic from all sources is different and behaves differently. For e.g. – traffic you get from search engines will act differently than the traffic you get from social media sites. So the best thing to do is to segment traffic by various categories like traffic by source/ country/keyword/time etc and test different version of pages according to these segments.
The best and easy way to segment traffic is by using BTbuckets. To learn more about it and how you can integrate BTbuckets with Google website optimizer.
2. Setting up Your funnel
You can’t improve anything without knowing the problem. Before doing any tests you need to find out the pages which are creating the problem, you need to find out the pages where most of your visitors leave your checkout process so that you can improve them.
You can create as many funnels as you want. But at least you should have following funnels – Funnel from homepage to your cart page, funnels for a complete checkout process including and excluding cart pages, funnel for checkout process including and excluding payment options.
3. Test both at micro and macro levels
Do not do all your tests focusing on the checkout process. You should test your pages on both micro and macro levels. Many times a test which is very successfully on micro level completely fails on macro level. For e.g. – It might be possible that your recent tests have improved the conversion rate of checkout process but the traffic from cart page to checkout page is still not performing well. So keep on testing with different page combinations like from product pages to complete of checkout process, homepage to checkout process etc.
Similarly, you should test every page of your website at micro level like how many visitors go from home page to product page, how many visitors who reached product page have clicked at “Add to cart button”. By doing tests at micro levels you can focus on things at basic level.
4. Testing anything means testing nothing
Do not test random things just for sake of testing. Every website is different and you need to start testing with areas having major problems. For e.g. – If most of your visitors are leaving your homepage without visiting any product page then you should test the navigation and design of your website. Similarly if most of your visitors are leaving from product pages then you need to test your product pages first.
5. Take care of timing
Make sure that you launch right tests at right time. For e.g. – Testing your woolen products website in summers doesn’t make any sense because conversion rate in summers will be obviously low. Take care of external factors which are out of your control and launch your tests according to it.
So these are the 5 things you should take care of while using Google website optimizer. Conversion rate optimization is not an overnight process and finding a perfect combination requires lot of tests to be conducted and patience. Do you use Google website optimizer for your website? Have you seen any improvements in your conversion rate? Feel free to share them with us in comments below.
Five Link Building Mistakes
Why does anyone try to increase the backlinks? Obviously to increase SERP of site and to improve SEO and page rank. But what if same process acts in the other way? Wrong link building strategy can really hamper your site in search engine rankings. So while increasing backlinks try to avoid the these basic mistakes
1. Same/Single Anchor Text
In link building tips you will always find to use anchor text and put your keywords in anchor text. But what if you start using single anchor text in each link building technique e.g commenting, forum signature etc?
Search engines algorithms are much refined and smarter now. It would signal that they are not the natural links, rather they are manipulated for improving search engine ranking for a specific keyword. So use a set of anchor texts instead of using single anchor text.
2. Rapid Increase in Backlinks in Short Period
There are many link building companies offering their paid services to increase the inlinks in short time. By using such services your links might increase in a short time but again would it be look natural that you have 1000 links at start of January and 10000 links at the end of January? Obviously, no.
So if it’s not looking natural to you, same is the case with the search engines. Link building is an ever going process and should be increased at natural pace.
3. Major Chunk of Links from Single Site
Your link should be well distributed over different WebPages. I have personal experience of it. My blog was having Google Page Rank 2 after few months of its creation; it was free Blogger hosted blog at that time, I tried to increase the inlinks by joining a SEO forum and took part actively on the forum and after few days my links increased, but at next Google pagerank update my blog rank came down to zero. After trying to asses what has happened actually, I came to the conclusion that it’s because my major inlinks (about 90%) came from a single site.
4. Excessive Link Exchange
Link exchange is another link building technique in which two publishers exchange their links to have good ranking. Do not exchange link excessively as it will not look natural. Google Matt Cutts said in an interview that
“At first we said avoid the reciprocal links. Really, what you need to do is avoid the excessive reciprocal links. So we added the word excessive.
Because, if you look at the Google directory, which is like the open directory in Dmoz except with PageRank and the Yahoo directory, it’s almost certain that Google links to Yahoo and Yahoo links to Google on some level.”
So one can exchange the link but if your site has excessive links to sites which have your links, then it can cause trouble.
5. Excessive Links from Low Rank Sites
Its one of the basic things in link building that a link from a quality site is better than 100 links from low rank sites. So try to get the quality link by using methods like interesting and topic related comments, writing guest posts etc. It’s better to invest time to have the permanent quality links rather than to waste hours in getting low links.
seo tips
For more info on SEO related, search this site. Now let’s get started with our main list.
101 Best SEO Tips
001. Learn SEO.
002. Practice SEO.
003. SEO is not hard to follow.
004. List down your competitors.
005. Get targeted keywords related to your niche.
006. Research which targeted keywords attracts more traffic.
007. Research which targeted keywords attracts less traffic.
008. Know your competitors keywords. [View its source page]
009. Compare your keywords with the competitor’s keywords.
010. Try to use your targeted keyword wherever required.
011. Use keywords in Meta tags.
012. Focus on phrases too.
013. Don’t stuff your Meta tags with keywords. This would penalize your site.
014. Use a maximum of 10 keywords in the Meta keyword section.
015. Try not to exceed more than 400 character spaces in the Meta keyword section.
016. Use them wisely.
017. Don’t just rely on keywords.
018. Don’t sell your keywords.
019. Use Meta tags.
020. Meta tags are important. Don’t ignore them. But don’t rely on them too heavily
021. Insert Meta tags just before the head tag, so it’s the first thing scanned by search engine spiders.
022. Optimize your Meta tags.
023. Treat your Meta title tag like gold.
024. Add an index, follow Meta tag. [Not necessary]
025. Keep it short, sweet and simple.
026. Limit it to 65 characters. They will be cut down if it exceeds. And you won’t like them.
027. If you offer specific service do mention it in the title tag.
028. Make sure every page has a title.
029. Spiders hate untitled page.
030. Try to show website hierarchy for categories and other deep pages in the title.
031. Make sure every page has a unique Meta description, especially for your main homepage.
032. Make sure you clearly define what your blog or website is about in the Meta description. Also in the post pages, specify what the article is about.
033. Try to include your targeted keywords in Meta description.
034. Meta description content should be within the first 150 characters. Try not to exceed more than 300 characters.
035. Submit your blog to google, google blog search, bing, yahoo and dmoz.
036. Add your website to Google Webmaster Tools (GWT)
037. Create an HTML sitemap
038. Create an XML sitemap and submit it to GWT
039. Avoid unnecessary or excessive use of coding on a page.
040. Avoid use of JavaScript’s or AJAX in the content area.
041. Avoid using flash objects on a website.
042. Avoid inline styling.
043. Separate styling from page using CSS
044. Use style sheets.
045. Avoid using dynamic URL. [Usually random numbers or letters]
046. If using dynamic URL, avoid using too many parameters
047. Use static URL
048. Try to use keywords in the URL structure.
049. Separate keywords with a DASH [http://www.abc.com/key1-key2-key3]
050. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
051. Be sure that your site has both unique and quality content.
052. Make your title “Catchy”. Organize the body of the post into three parts. Intro > Exploit > Conclusion.
053. Make sure you write more than 300 words [search engines like long posts]
054. Make sure you use your targeted keywords in the 1st Para or 1st sentence of the content.
055. Try using synonyms of your targeted keyword in the content.
056. Maintain an average keyword density of 5% to 7%.
057. Don’t hide text in JavaScript drop-downs.
058. Don’t hide text by making it the same color as the background.
059. Don’t hide text by making it too small for a user to see.
060. Don’t stuff keywords in your text.
061. Bold or italicize important keywords or Para.
062. Use heading tags to denote important text (H1-H6).Make sure you use the H1 tag in your content.
063. Use alt tags
064. Alt tags should be relevant to the image
065. Avoid numbers for naming image. Use keywords separated by dash. [key1-key2.png]
066. Separate the keywords in alt tags by DASH [-] or PLUS sign [+].
067. Don’t use heavy large size images.
068. Interlink pages wherever required.
069. The more a page is interlinked, the more important that page will be deemed.
070. Make sure you use keywords for your hyperlinks.
071. The more interlinks for a page, the more votes for that page.
072. Avoid creating hyperlinks that says “Click Here” or “Read More”.
073. Use title tag for images eg:
074. Use title tag for links. eg: Anchor Text<
075. Focus on acquiring one-way links from a websites that are similar to your niche (ex: blogging sites should try to get links from other blogging sites).
076. Focus on acquiring one-way links from websites that have high Google Page Rank.
077. Link exchange is good, but don’t follow or rely them heavily.
078. Exchange links with reputed websites
079. Avoid Link Farming.
080. Submit your blog articles and other info related to your niche to Digg, SU, or Reddit.
081. Submit your RSS feed to the blogosphere.
082. Use popular forums related to your niche to link back.
083. Link your website to forum signature.
084. Leave comments on popular & related blogs
085. Create profile on Facebook, Twitter, LinkedIn and others.
086. Use Google analytics to track result.
087. Solve queries on Yahoo answers and Google groups and link relevant articles to your blog.
088. Submit your blog to Technorati. Technorati pages rank well in Yahoo and MSN.
089. Do not submit your blog to 100 irrelevant directories. Submit your blog to directories related to your niche.
090. Submit a guest post to your related niche.
091. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site.
092. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
093. Make sure you leave call to action with your content.
094. Add new, useful content to your site on a regular basis. Fresh content can improve your rankings.
095. Create an RSS feed and optimize the same.
096. If you are offering service or selling products, get your site listed in Google Maps, Yahoo Locals…
097. Don’t kill SEO. SEO is never ending.
098. Be Patient. SEO is not a one shot process.
099. SEO is all about Text, Link, Popularity, and Reputation.
100. Give link love and Get link love.
101.And always try to create a 101 resource list.
Sunday, March 6, 2011
Book marking site special
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